Dealer Authority automotive marketing offers a variety of services to increase sales and build brand authority. These services include search engine optimization (SEO), pay-per-click advertising, and social media marketing.
Invest in Video Content to Reach More Car Shoppers
A reputable agency will also provide data-driven and customized campaigns to grow your dealership’s online presence and increase customer conversions. Having a strong website that features a responsive design, easy navigation, and compelling calls-to-action (CTAs) is crucial for attracting targeted buyers to your dealership.
With the rise of video platforms like YouTube, dealers can easily create and distribute videos that are relevant and highly searchable. These videos can be informative and engaging, and help build trust between a dealer and its target audience.
Blogging to Establish Your Brand as an Authority in the Local Market
Dealerships should regularly publish blog posts on their websites to promote their inventory and services. These blogs should contain keywords that relate to their vehicles and buying experiences to help improve a dealership’s search engine ranking.
Creating an Email List to Stay Connected with Customers
Dealers should regularly send emails to their customers to keep them up to date on vehicle information, service specials, and other promotions. These newsletters can include tips, guides, and advice that will appeal to the dealership’s target market.
Invest in Fixed-Op Marketing to Drive Loyalty and Build Referral Networks
Adopting fixed-op marketing can increase brand loyalty and boost the chances of acquiring referrals from satisfied customers. This practice can also increase the chance that people who purchased a vehicle from your dealership will return to you for other services, such as repairs or maintenance.