A large group of people work for a long period to create a Fantasygems Game, and it can take years before it is released. As the gaming industry continues to grow, developers rely on AI to sustain intense player engagement and deliver exciting new experiences.

Using AI, non-player characters (NPCs) and opponents can interact with players in more realistic and engaging ways. Pathfinding algorithms, behavior trees, and reinforcement learning give NPCs the ability to dynamically adapt their tactics and respond to players. Generative AI gives game developers the ability to create limitless, unique content by algorithmically generating levels, characters and missions.

Building Life Simulation Games with Deep AI Networks

The 2025 Unity Gaming Report found that 79 per cent of developers feel positive about the impact of AI on their games. This is because the use of AI reduces costs for gaming companies and makes it easier to fix bugs in games faster.

Some of the more advanced forms of AI in games are creating immersive virtual worlds that can mimic human-like emotions, behaviors, and movements. For example, an NPC in the role-playing video game The Last of Us Part II can sense that one of its comrades has been killed and will become alert and vigilant to protect their colleagues. NPCs can also be given a more natural personality and behaviour by applying deep learning to their models. This is done by feeding the model with real-world data such as social media profiles and other publicly available information.