Corporate communications workshops are an essential tool for organizations with matrixed structures, where information can flow across departments, teams, and leadership levels. By providing a space for sharing and aligning messages, identifying pain points, and collaborating on solutions, workshops empower employees to be more engaged with the company’s goals and values.

Clear channels of corporate communications workshops  allow leaders to tap into the cumulative intelligence of their workforces and stakeholders, facilitating innovation and problem-solving. Two-way communication can also strengthen a brand’s attachment to its employees by fostering transparency and establishing a culture of trust.

In addition to evaluating current communication goals, workshops can help companies establish best practices for their communications processes. These can include creating a framework for clear, consistent messaging, developing effective email templates, and establishing a protocol for responding to questions and concerns.

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The heart of a communication workshop is the discussion itself. To kick things off, have each participant share a personal goal for the session and their biggest communication challenges. Then, use Maddy’s innovative dot activity to encourage dialogue and participation. Have each person write their thoughts on orange sticky notes and display them visibly for everyone to see. Use the initials of red dots to invite targeted follow-up, and move between green and red topics to keep discussions balanced and focused. Make sure all participants have a chance to speak up, and use facilitation tools like time limits, round-robin sharing, and breakout groups to ensure that quieter voices are heard. Once all key issues are identified, use the labeling system to connect dots and identify patterns.